The 2012 Olympics: It’s a Social Game
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media,...
View ArticleLet the games begin! Which Olympic Ad Deserves a Gold Medal?
The 2012 Olympics have officially started, but for months we have been seeing advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner...
View ArticleThe Spirit of Competition
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way...
View ArticleDon’t be afraid of the blog: A “how-to” approach
The internet and social media have created a venue for open marketing. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social...
View ArticleIn With the New: Digital Marketing Must-Haves
Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing...
View ArticleBusiness Success Must-Haves: A 25 year perspective
There’s a lot out there about how business has changed over the last decade, let alone 25 years. During the course of our journey leading to this point, suffice to say, 3H Communications has not only...
View ArticleEmotional Appeal in Advertising-What’s on the Rise?
You’ve likely heard the term “Emotional Appeal” before. Chances are that a marketing teacher, co-worker, or boss has said that Emotional Appeal can be an effective technique to build a connection with...
View ArticleFarewell 3H Internship
After four learning intensive weeks, I have completed my internship with 3H Communications. In my time here, I have had the opportunity to learn new programs, experience work from an employee’s...
View ArticleBusiness Etiquette: Holiday Parties
Some of us look forward to the season’s festivities — the get-togethers, the delicious food, the abundance of alcohol, to name a few. Along with the holiday dinners there are the work parties that a...
View ArticleTV commercial magic
The 3H Communications team was tasked to create an environment for the viewer that does not exist. Create the illusion that the viewer is in mid winter, under extreme cold, when actually it was mid...
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