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The 2012 Olympics: It’s a Social Game

It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media,...

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Let the games begin! Which Olympic Ad Deserves a Gold Medal?

The 2012 Olympics have officially started, but for months we have been seeing advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner...

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The Spirit of Competition

With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way...

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Don’t be afraid of the blog: A “how-to” approach

The internet and social media have created a venue for open marketing. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social...

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In With the New: Digital Marketing Must-Haves

Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing...

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Business Success Must-Haves: A 25 year perspective

There’s a lot out there about how business has changed over the last decade, let alone 25 years. During the course of our journey leading to this point, suffice to say, 3H Communications has not only...

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Emotional Appeal in Advertising-What’s on the Rise?

You’ve likely heard the term “Emotional Appeal” before. Chances  are that a marketing teacher, co-worker, or boss has said that Emotional Appeal can be an effective technique to build a connection with...

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Farewell 3H Internship

After four learning intensive weeks, I have completed my internship with 3H Communications. In my time here, I have had the opportunity to learn new programs, experience work from an employee’s...

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Business Etiquette: Holiday Parties

Some of us look forward to the season’s festivities — the get-togethers, the delicious food, the abundance of alcohol, to name a few. Along with the holiday dinners there are the work parties that a...

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TV commercial magic

The 3H Communications team was tasked to create an environment for the viewer that does not exist. Create the illusion that the viewer is in mid winter, under extreme cold, when actually it was mid...

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